by Meli C

Lost in Translation

{Sin Azucar}

Health-conscious consumers are invited into this Madrid corner-store that promotes its sugar free products through its electronic signage.

{Free Sugar}

In an attempt to draw in foreigners, the phrase Sin Azucar is quite comically translated into Free Sugar. Now, we all know that’s a very different type of audience…


There are no comments yet...

Kick things off by filling out the form below.

Leave a Comment

Web Analytics